Ford Car Leasing and Contract Hire

CAT WISE

The Ford Puma looks an interesting package for buyers in the small SUV segment searching for something a little more fun. Jonathan Crouch takes a look.

Ford finally gets really serious about the small SUV segment - in the shape of this charming little Puma model. It champions mild hybrid tech and doesn't have much time for SUV conventionality. All of which will suit its fashionable band of potential buyers just fine. Frugal, fun and well connected, it fits with the spirit of its time. Just as the original Puma model did.
Background
You might just remember the Ford Puma - but you won't remember it like this. The much-loved original Puma was a little coupe made just after the turn of the century, but cars like that just don't sell any more, so this model line has rejuvenated itself as what Ford calls an 'SUV-inspired Crossover'.
Like the original Puma, it's based on Fiesta engineering and is primarily powered by the mild hybrid 1.0-litre EcoBoost petrol engine the Blue Oval brand has also ear-marked for that supermini. Dynamic changes over the Fiesta include a new setting for the electronic power steering, a stiffer attachment for the beam axle and five-stud hubs for a more rigid fixing of the wheels. All of which should mean that this car handles a little more sharply than direct class competitors like Nissan's Juke and Renault's Captur.

Design and Build

The original Puma was smaller than the Fiesta it was based on. This one's quite a lot bigger, its five-door SUV body being 46mm longer, 54mm higher and 71mm wider, plus the car has a 95mm longer wheelbase than the Fiesta. The headlights are high up on the bonnet (like the first Puma) and Ford says that the beady daytime running lights you get on 'St-Line' variants are a nod to a more modern Ford coupe, the GT supercar. Maybe.
Inside, it's less distinctive. The interior is much like you'd find in any modern Ford, related most closely of course to the Fiesta, with its simple design, SYNC3 infotainment system and relatively smart materials. You do get a few bespoke features, like a digital display for the dials and zip-up covers for the front and rear seats. These not only allow owners to mix and match patterns and colours, but also wash them should they need to: neat. We were impressed by the boot. At 456-litres, it's one of the very biggest trunks in the small SUV segment and is accessed by a powered hands-free tailgate. There's also an adjustable-height floor that can be folded back against the back seats.

Market and Model
Puma pricing reflects current figures at the upper end of the small SUV segment - which Ford feels justified in asking given this car's relatively sophisticated mild hybrid tech. To be specific, that means a starting point of around £22,000, with figures rising to around £26,000 at the top of the range. Trim levels are based around familiar 'Titanium' and 'ST-Line' badging, plus at the top of the range are 'ST-Line X' and 'ST-Line Vignale' variants. Standard equipment on most models includes heated and massaging seats, a heated steering wheel, adaptive cruise control and a rear-view camera. The Puma is also the first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.
Advanced driver assistance technologies include Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, for easier negotiation of highway and stop-start traffic. There's also a 'New Local Hazard Information' feature, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors. And helping Puma drivers reverse with greater confidence, Ford's Blind Spot Information System (BLIS) with Cross Traffic Alert can provide a warning when reversing of vehicles that may soon be crossing behind them. The system can apply the brakes to avoid or mitigate the effects of collisions if drivers do not respond to warnings.

Cost of Ownership

Being based on Fiesta engineering promises decent efficiency, as does Ford's latest EcoBoost Hybrid technology and that's how it turns out. The extra electrification apparently improves combined cycle WLTP-rated economy by around 9% over what you'd get from an ordinary 1.0-litre EcoBoost engine. For the 125PS variant, Ford is talking about CO2 emission readings from 124g/km (NEDC) and a combined cycle WLTP fuel return of 52.3mpg. For the top 155PS derivative, the figures are 127g/km and 50.4mpg. Obviously, the 1.5-litre diesel will be more frugal still - and is expected to return 123g/km of CO2.
This is all aided by what the brand calls 'Torque substitution', which deploys the electric motor functionality of the hybrid system's 'BISG' 'Belt-driven Integrated Starter/Generator' to provide up to 50Nm of torque - reducing the amount of work required from the petrol engine. The 'BISG' is also able to aid the powerplant's stop/start system in urban traffic, restarting the engine in approximately 300 milliseconds - about the same as the blink of an eye. And the 'BISG' also enables the Puma EcoBoost Hybrid's Auto Start-Stop technology to operate in a wider range of scenarios for even greater fuel savings, including when coasting to a stop below 10mph, and even when the vehicle is in gear with the clutch pedal depressed.

Summary

Having moved its third generation Kuga SUV a little up-market, Ford needed a car to plug the gap down to its entry-level EcoSport Crossover model and this Puma fills that role very well. It delivers the fashionable looks, trendy media connectivity and efficient engine tech that buyers in the small SUV segment tend to look for and delivers it all in a package that the brand reckons sets fresh standards for the kind of driving enjoyment a little car of this kind can serve up.

Which puts Ford back in the hunt in this growing market segment. It was becoming increasingly difficult to recommend the EcoSport to a customer in this segment already charmed by the Juke and Captur market leaders. This Puma though, is good enough to give those segment stalwarts a great deal to think about. As enthusiasts, we still can't help wishing it was a small coupe. But as pragmatists, we reckon Ford has probably hit its intended target here.